MARKET INTELLIGENCE

In Real estate, Market Intelligence and Analytics help customers (buyers, investors, tenants, corporates, infact all Stake Holders ) make informed, data-backed decisions. Whether it’s selecting a home, planning an investment, or leasing office space, today customers value transparency, insights, and comparative metrics.

Here’s a breakdown of the key types of Market Intelligence data and analytics that We Provide.

We Provide:

• Historical price trends in the micro-market (last 1, 3, 5 years)
• Price per sq. ft. comparison across nearby projects
• Primary vs secondary market pricing
• Launch price vs current price vs resale value

Data That Matters:

• Connectivity to roads, metro, highways, business hubs
• Proximity heatmaps: schools, hospitals, airports, malls
• Upcoming infrastructure: metro lines, expressways, airports,

              green cover.

• Construction status & completion stage (RTMI, U/C)
• RERA registration and compliance history
• Occupancy rate (for commercial), past delivery record
• Developer’s track record and pending litigation

Insights Include:

• Cost sheet breakdown: base price, GST, maintenance, etc.
• EMI vs rent vs appreciation calculator
• Rental yield projections and ROI analysis
• Price-to-income ratio for affordability assessment
• Use Case: First-time buyer uses an interactive BI dashboard to compare EMI for a 2BHK in 3 projects with different payment plans.

Customers Value:

• Inventory overhang in a market (months of unsold stock)
• Absorption rate trends (project and location level)
• Which unit types are in high demand (e.g., 2 BHK vs 3 BHK)
• New launches vs ready inventory in a segment
• Use Case: Investor avoids oversupplied markets to minimize risk of price stagnation.

• Customer ratings of developers/projects
• Online review sentiment (social media, forums, Google)
• Net promoter score (for branded residences or projects)
• Complaint trends (RERA, public grievance forums)

• Current rental rates in project/micro-market
• Vacancy rates for commercial spaces
• Rental appreciation trends
• Lease yields by property type

• Useful for HNIs, NRIs, Institutional Buyers:
• GDP growth vs real estate index correlation
• REIT performance and market cycles
• Regulatory impact analysis (RERA, GST, DCPR, etc.)
• Infrastructure-driven hot zones (e.g., GIFT City, Jewar Airport)

• Interactive Market Intelligence dashboards
• Map-based comparison tools
• EMI/rent calculator widgets
• Real-time inventory availability
• Mobile-friendly reports & alerts

• Homebuyers : Price trends, location maps, affordability, amenities
• Investors : ROI, rental yield, appreciation potential, developer history
• Tenants : Rental comps, connectivity, lifestyle amenities
• NRIs : Legal clarity, builder trust, location future-proofing
• Corporates : Supply-demand, lease trends, infra growth, compliance